Character Archetypes: Two '12 Archetypes' Lists That Disagree

Character archetypes for writers: Jericho's and Reedsy's 'Jung 12' differ by two roles, Vogler's 8 are jobs not types. Pride and Prejudice's cast counted and cast both ways.

By Published November 13, 20266 min read

Try KudoWrite for free
  • No subscription needed
  • Unfiltered & uncensored
  • Story Bible that updates itself

There is no single list of character archetypes. Two of the most-read writing sites both give "12 archetypes" and the lists share only eight names; Christopher Vogler's eight are jobs a character does in the plot, not personalities. Pick one list, use it to cast the book, and write each character's specifics in a bible entry. We checked the lists against each other and counted the cast of Pride and Prejudice to show how the two kinds of list behave.

The "12 character archetypes" lists compared (checked November 2026)

Jericho Writers (undated)Reedsy (updated 23 Jun 2026)
Attributed to"Jung noted that there were 12 character archetypes."Jung's list of "12 archetypical figures", plus Vogler's 8 as a second set
RolesInnocent, Everyman, Hero, Caregiver, Explorer, Rebel, Lover, Creator, Jester, Sage, Magician, RulerWarrior, Child, Orphan, Creator, Caregiver, Mentor/Sage, Joker, Magician, Ruler, Rebel, Lover, Seductress
GroupingEgo, Soul, SelfNone

Our comparison: eight roles carry the same name or an obvious twin in both (Caregiver, Creator, Magician, Ruler, Rebel, Lover, Sage/Mentor, Jester/Joker). Three are renamed (Hero/Warrior, Innocent/Child, Everyman/Orphan). Each list has one the other lacks: Explorer in Jericho's, Seductress in Reedsy's. Both are labelled Jung's, so the number 12 is the only thing they agree on. Writers Helping Writers (June 2024) makes the same point from the other side: the sources it surveys don't agree on a canonical set.

What that means for you: the label you pick doesn't matter. What matters is that your cast doesn't repeat one want twelve times, and a list is a checklist for that, not a rulebook.

Archetype, trope or stereotype?

Reedsy and Writers Helping Writers draw the same line. An archetype is a pattern that turns up across cultures and eras. A trope is a recurring device that isn't universally recognisable, often a culture-bound variant of an archetype. Jericho adds the third word: stereotypes and clichés are the predictable versions that bore readers. Reedsy's way out: "Archetypes only become stock characters when the specifics get repetitive and predictable."

So the Mentor is an archetype, the mentor who dies in the second act is a trope, and the wise old man with a beard and riddles is the stereotype. The fix at each step is the same: a specific want, a specific habit, a specific wrong belief.

Vogler's 8 archetypes are jobs, not types

Vogler's eight, in The Writer's Journey, come out of Joseph Campbell's hero's journey: Hero, Mentor, Threshold Guardian, Herald, Shapeshifter, Shadow, Ally, Trickster. They describe what a character does in a scene, which is why one person can wear two of them and a character can switch mid-book. Use Vogler's list to ask who is doing which job in this chapter; use a Jung-style list to ask what is this person like. They answer different questions, and mixing them is where most advice goes soft.

Cast of Pride and Prejudice, counted

Method: we downloaded the Project Gutenberg text of Pride and Prejudice (about 122,400 words after the header and licence are cut) and counted how often each named character appears by name, 13 November 2026. The role columns are our reading, not a standard.

CharacterName mentionsVogler job (our reading)Jericho-style type (our reading)
Elizabeth730HeroRebel
Darcy417Shapeshifter (first read as Shadow)Ruler
Bingley (and Miss Bingley)307HeraldEveryman
Jane293AllyInnocent
Wickham194ShapeshifterLover (false)
Collins178TricksterJester
Lydia170Herald (her elopement forces the crisis)Explorer
Mrs. Bennet136nonenone without stretching
Lady Catherine101Threshold GuardianRuler
Charlotte85AllyEveryman
Mr. Bennet83Mentor (a poor one)Jester
Mrs. Gardiner54MentorCaregiver

Three things show up that no list tells you:

  • One person can hold two jobs. Darcy is the second most named character, and he fills two Vogler jobs in one book: the reader meets a Shadow and learns he was a Shapeshifter all along. Wickham is the reverse, a Shapeshifter who stays one.
  • The Jung-style column repeats. Ruler, Jester and Everyman each cover two people, and Mrs. Bennet fits none of the twelve without stretching. Two characters on the same type need different wants and different voices, or the cast blurs.
  • The count is lopsided. Elizabeth is named 730 times; the next two, Darcy and Bingley, 417 and 307. Count your own cast: a hero named a few times against a side character's dozens is a signal to check whose book you're writing.

Where the other options fall short

  • A single "12 archetypes" article presents one list as Jung's when two of the most-read ones disagree on two roles, and none gives a way to check that your cast covers more than the roles.
  • Jungian lists alone describe a personality and say nothing about what the character does in this scene, so they won't catch a story with no Threshold Guardian, nobody pushing back.
  • Vogler alone gives jobs but nothing about who the person is, so every Mentor sounds the same.
  • Cast generators deal types out and leave the specifics to you.

Cast your book: the one-page ledger (copy this)

One line per character who matters. Five fields, one sentence each.

  1. Job in the plot (Vogler): Hero, Mentor, Threshold Guardian, Herald, Shapeshifter, Shadow, Ally or Trickster. Two allowed; write when they switch.
  2. Type (any 12 list): pick one list and stay with it.
  3. What they want in this book, concretely ("the ferry licence back", not "freedom").
  4. The wrong belief or wound that makes the want expensive.
  5. The detail that makes them not the archetype: a habit, a way of speaking, a thing they won't do. If you can't write one, you have a stereotype.

Then check the cast: no job empty that the plot needs, no two characters with the same want and the same voice, no archetype whose fifth line you copied from a film.

Keep the cast straight in a long draft

The ledger is only useful if your draft still obeys it in chapter 30. In KudoWrite, each character gets an entry in the story bible, and the engine reads the entries a passage needs before it writes it, so the Mentor you cast in chapter 2 is still a poor mentor in chapter 30. The bible keeps itself up to date as you write, and an entry you edited yourself is never rewritten by the AI. Paste the ledger's five lines into the entry once. It's a browser app in English; you start on one free credit once your email is confirmed, then buy one-off packs when you write.

For the arc that follows the cast, see how to write a character arc; for making them sound different on the page, giving characters distinct voices with AI; and how a story bible works.